BOOM!!! The 2012 Season has started off with a BIG BANG! And BanG IT IS>>>
Stay tuned for the latest news and happenings in the Sin-Thesis Hood plus an
exclusive interview with the owner, Johan Jordaan from the African bush. Follow
our page links and the Psymedia link for some amazing reviews...
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Photograph
by
Ty Rannosaurus Rex |
Johan Jordaan on Sinthesis Media: 'On Arcotix'-
PART 1
SliCe | SinThesis Media: What's behind the name? What inspired the label and what is it's aim, ultimately in the scene with all the upcoming productions?
Seeing as though
I am a producer, it only came naturally that I would choose something
along the lines of the instrument or rather piece of equipment that I use on a
daily basis but this was not enough as all of my creative energy went into
writing music at the time so I was pretty much out of ideas as to what to call
the company...
Eventually I
came to realise that if the name itself didn't have any significance then there
would be no other alternative but to halt any and all concepts which I was
working on at the time. Clear as daylight, only then did it hit me... I
thought... synthesis... that's like manipulating sound or forming sound so what
if we put a bit of a sharp edgy twist to it and make it sin which may also be
defined as a virtue to stir things up a bit...
I know that there is not one person that hasn’t
ever sinned in this world and it became more imminent that the name itself
would be the stepping stone to the driving force of what people will ultimately
know and refer to as ‘Sin-Thesis Media’
Thesis basically means; an accumulation or
compilation of information therefore, what better way would there be to
describe yourself and your life's work? Media; meaning Communication by
Publication or Broadcast.
It's a Sinners Thesis...
SIN > Virtue
THESIS > Composition
MEDIA > Communication by Publication or Broadcast
THESIS > Composition
MEDIA > Communication by Publication or Broadcast
SliCe | SinThesis Media: What can we expect in the future and where is
the label headed?
What to expect in the future... We have the
highly anticipated 'On Arcotix' album that's been burning to be released world
wide but can only be completed and will only be completed once Mr. Shane
Harnette a.k.a 'Dr. Iconcer'n returns to South Africa for it's completion. I
refuse to finish the tracks without him being present as it's a very personal
project and very close to my heart.
Not to even mention the mountains of praise, love
and respect I have for the man as a person and as a member of SinThesis
Media... He is truly one of the rarest and truer friends out there hey! (Love
you my bru if you are reading this! Whooohoooo PELLLLEEEEEEEEETTTTSSSS my
bru...)
That's not all; we are working hard at promoting
not only the scene but other genres of music at both the local and
international level. Ultimately it will never seize to amaze me how often or
how many changes a company endures over the years... Both good and bad
obviously, but our most important project at the moment is the "Future
Festival" which is taking place across 3 major South African cities during
the month of June 2013.
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Flyer design by On Arcotix |
SliCe | SinThesis Media: Stay tuned for the Part II 'On Sinthesis' coming at you soon!
